![]() ![]() It is needed when we present a strategy to a potential client, when we face a jury, when a TV journalist wants our opinion for a prime time news show, and virtually in every aspect of our profession. Professional presence is a key element of success for any attorney. It has been covered everywhere from Forbes and Business Insider to NPR and The New York Times. While there are countless writers on the web who advise on how attorneys can enhance their professional presence, Cuddy’s message is singular in that it is based on solid scholarly research. Her TED talk is the second most popular presentation in the history of the inspirational program. Hailed in the media as the ultimate “body language hacker,” Cuddy is the author of New York Times bestseller, Presence: Bringing Your Boldest Self to Your Biggest Challenges. ![]() Harvard professor Amy Cuddy has done extensive research into the development of an executive presence. ![]()
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